In preparing for the future, many large, established enterprises are embarking on a digital business transformation journey — often without any sense of where they are going.
Vocall presents viable pathways for transformation and examines the pros and cons. However, the goal isn’t digital transformation but rather business transformation — using digital capabilities to transform a traditional enterprise into a top performer in the digital economy. We call such top-performing enterprises “future-ready.”
Becoming Future-Ready
Becoming future-ready requires changing the enterprise on two dimensions — customer experience and operational efficiency.
